Strategy and positioning
- Review the offer, audience, journey and buying objections
- Set positioning, messaging and channel priorities
- Plan acquisition hypotheses, owners and review criteria
MARKETING STRATEGY & EXECUTION
Connect marketing to the way you sell.
We connect positioning, websites, SEO, paid campaigns and CRM to your sales process. Agree what to execute, who owns each step and how to evaluate the work.
For businesses with an active offer and a team available to set priorities, grant access and review the work.
WHAT NEEDS TO CONNECT
Follow the customer journey beyond the click.
Marketing should follow the path from interest to contact, conversation, proposal and sale. Without that view, teams work with disconnected signals and little basis for decisions.
01
Campaigns bring in contacts, but sales does not know which ones need attention.
02
The website explains the business but does not guide the right person to a next step.
03
CRM, WhatsApp, media and sales record different parts of the same journey.
04
The business changes creative assets and budget without a hypothesis, measure or clear decision.
SCOPE OF WORK
Positioning, SEO, campaigns and CRM in one plan.
The proposal shows what is included, who takes part and which access or suppliers are needed.
Paid media and creative
- Structure and manage Google Ads, Meta Ads and TikTok Ads campaigns where they fit
- Brief, direct and review creative work as agreed
- Review intent, lead quality and funnel stages beyond the click
Content, SEO and presence
- Research demand and create useful service pages
- Technical and editorial SEO within the agreed scope
- Start with a focused service page or website improvement connected to lead capture and CRM. We assess your current platform before recommending custom development.
CRM, measurement and operations
- Pipeline stages, lead capture and follow-up rules
- Events and reporting tied to business decisions
- Form, email, messaging and CRM integrations where feasible
ENGAGEMENT OPTIONS
Choose the support your business needs.
Choose based on what is already in place and what still needs to be done.
01
Marketing consulting
We review your offer, audience, channels and sales funnel. You receive priorities, an action plan, measures and owners to organize marketing execution.
02
Paid media management
We plan and review campaigns, creative, pages and conversions on the selected channels. Management considers tracking, contact quality and feedback from the sales team.
03
Fractional head of marketing
We lead the marketing plan without a full-time internal hire. The work organizes the calendar, priorities and suppliers and connects marketing with sales, product and operations.
MARKETING IN OPERATION
Connect each measure to a business decision.
One journey, several systems
We review a campaign together with what happens after the click: the page, form, CRM, WhatsApp, service and sale.
A metric tied to a decision
Before tracking a metric, we define who uses it and what adjustment it can guide. We do not treat vanity metrics as business proof.
Hypotheses before changes
Each cycle records what will be tested, on which asset, for how long and what change will be reviewed afterward.
PROCESS
From diagnosis to marketing follow-through.
01
Diagnosis
Review the offer, audience, channels, assets, data, sales process, tools, constraints and open decisions.
02
Direction and scope
Define the campaigns, pages, automations or content in the cycle, who owns each part and how progress will be reviewed.
03
Implementation
Deliver the agreed work: campaigns, pages, CRM, content, integrations or operating materials.
04
Review and next steps
Review campaigns, pages, CRM and sales feedback to adjust budget, messaging, creative, workflows or the next cycle's priorities.
PARTNERS' EXPERIENCE
Marketing experience from previous engagements.
Work from the partners' professional roles or independent engagements before or alongside Syntesi. References identify the projects and channels involved.
Candida Specht
Meta Ads and Google Ads campaigns
Amarilio Outlet de Ouro
Declared work as head of marketing; Meta Ads and Google Ads campaigns
Maratona Tech / Associação Cactus
TikTok Ads, Meta Ads and Google Ads campaigns
D’cor Mobília Criativa
Meta Ads and Google Ads campaigns
Martinez Calçados
Meta Ads and Google Ads campaigns
PROJECT TEAM
The people responsible for your marketing.
Team involvement follows the scope. When pages, data or integrations are included, the people responsible take part from the start.
Head of Marketing
Beatriz Lochel
Leads positioning, content, paid media, CRM and launches in collaboration with sales and product.
Commercial Director
Felipe Sarilho
Connects acquisition strategy to the sales process and manages client relationships.
Product and Engineering
Lucas Pereira
Supports work that needs landing pages, integrations, analytics, automation or custom software.
PROPOSAL AND RESPONSIBILITIES
Agree on scope, cadence and decisions before work begins.
The engagement depends on your stage, channels, existing assets, integrations and internal team involvement.
- The cycle's goal, deliverables, owners and cadence are defined in the proposal
- Access, media budget and third-party tools are handled separately where applicable
- Scope changes, new integrations and new channels are assessed before entering execution
- The business keeps an internal owner for commercial decisions, approvals and operational review
COMMON QUESTIONS
Questions about marketing consulting.
Do you only manage paid media?
We can manage paid media when the offer, pages, tracking and sales operation can support the campaigns. Otherwise, we may recommend starting with strategy, CRM, a landing page or measurement before activating media.
How does a fractional head of marketing engagement work?
The engagement is defined by scope and cadence. The lead organizes priorities, follows the agreed work and connects marketing with sales, product and operations. Availability, deliverables and owners are explicit in the proposal.
How much does marketing consulting cost?
Fees are defined in the proposal according to scope, cadence and areas involved. Media spend, creative production, tools and external suppliers are listed separately when needed.
How is consulting different from an agency?
Consulting starts with the business, priorities and action plan. An agency often executes defined services. At Syntesi, campaign, CRM, page or content execution can be included when it is needed to put the plan into practice.
Do you guarantee leads, sales or Google rankings?
No. We deliver the agreed work and record the measures used to review it. Results depend on factors such as market, offer, price, budget, competition, service, product and time to learn.
Is SEO included?
SEO can be included when there is content, a page or a technical foundation to improve. Work may include demand research, page structure, content and technical changes; we do not promise rankings or ranking dates.
Do you work with our internal team?
Yes. The proposal can include collaboration with your marketing, sales, service, design, product or technology teams. Progress requires an internal owner with context and time to make decisions.
Next step
Marketing should reflect what your operation can sell and deliver.
Share your offer, channels and current stage. The initial conversation will identify priorities, required deliverables and dependencies.
Discuss your project