FROM STRATEGY TO DELIVERY

Software, AI and marketing for better business.

We build custom software, connect AI agents to your systems and plan marketing around your sales process. Start with the problem, then define what to deliver.

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Business strategy, marketing and technology

  1. 01

    Strategy & product

    Understand the offer, audience, process and data before choosing what to build or change.

  2. 02

    Engineering

    Build software, integrations and operational controls your team can use and maintain.

  3. 03

    Marketing

    Connect positioning, content, campaigns and CRM to your customer journey.

START WITH A DIAGNOSTIC

Decide where to act before choosing what to build.

We review your goals, channels, processes and systems. You receive priorities, measurement criteria and a recommended first scope.

Request a diagnostic

The initial conversation defines whether a diagnostic is useful. Its scope, schedule and fee are agreed before it starts.

  1. 01

    Business context

    Goals, audience, offer, systems, data and constraints.

  2. 02

    Opportunity map

    Compare opportunities by expected impact, effort, dependencies and risk.

  3. 03

    Recommended priorities

    Choose actions, owners and measurement criteria.

  4. 04

    First delivery scope

    Identify what to test, build or resolve internally before development.

STARTING POINTS

From a clear problem to an agreed scope.

Choose the journey closest to your business. We assess what you need and what your existing tools already cover.

MVP development & launch

Build and launch an MVP

Define the first product journey, build the software and prepare measurement and an acquisition test within the agreed scope.

Schedule agreed in the proposal

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AI agents

AI for sales and customer support.

Agents connected to your channels and CRM, with business context and human handoff.

Explore real estate AIExplore sales and support agents

Software & automation

Connected software and workflows.

Custom systems, integrations and workflows that connect your operation and reduce manual work.

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Marketing consulting

Connect marketing and sales

Plan websites, SEO, paid campaigns and CRM around your offer, audience and sales capacity.

Explore marketing consulting

AI & INTEGRATIONS

Agents connected to your business systems.

Agents can answer questions, qualify inquiries, update CRM records and assist follow-up through approved SMS, email or WhatsApp integrations. We define permissions and when a person takes over.

APIs, webhooks and execution logs connect agreed systems and help identify and recover from failures.

Explore sales and support agents
  • 01Contextual responses and human handoff
  • 02Lead qualification and CRM updates
  • 03Approved product and order lookups
  • 04Follow-up within agreed channel rules
  • 05Actions subject to permissions and approvals
  • 06Execution logs and failure recovery

These platforms illustrate possible integrations. Availability depends on access, APIs and provider rules; the logos do not imply official partnerships.

PROJECT LEADS

Work directly with Lucas, Beatriz and Felipe.

The people responsible for product, engineering, marketing and sales stay close to your project from diagnosis onward.

Portrait of Lucas Pereira

01

Lucas Pereira

PRODUCT & ENGINEERING

Lucas has more than six years of experience building digital products with Brazilian and international teams. He has worked on premium real estate marketplaces, financial products with identity, authorization and security controls, and operational systems connected to e-commerce. His experience includes building MVPs and evolving products already in use.

Lucas leads product and engineering decisions and follows delivery directly. You work with him on the project scope and implementation.

Portrait of Beatriz Lochel

02

Beatriz Lochel

HEAD OF MARKETING

Beatriz works across brand positioning, creative direction, content, paid media, CRM and launches. Her experience spans B2C and B2B businesses and social impact projects in wholesale and retail, fashion, furniture, education and technology.

Beatriz leads positioning, launch, CRM, creative direction and acquisition when those areas are part of the agreed scope.

Portrait of Felipe Sarilho

03

Felipe Sarilho

COMMERCIAL DIRECTOR

Felipe manages client relationships from the first conversation, alongside Beatriz. He contributes to positioning, acquisition and product decisions so marketing and engineering share the same commercial goals.

Felipe manages the commercial relationship and connects business goals to project decisions.

LEADERSHIP EXPERIENCE

Work from our team's individual careers.

Lucas and Beatriz contributed to this work in previous roles or independent engagements.

PRODUCT & ENGINEERING

Pilar

PropTech and real estate marketplace

PRODUCT & ENGINEERING

Superlógica

SaaS and operational platforms

PRODUCT & ENGINEERING

Afinz

Fintech and financial products

MARKETING & ACQUISITION

Maratona Tech

Education and technology

Meta Ads · Google Ads · TikTok Ads · Website

MARKETING & ACQUISITION

Candida Specht

Fashion and accessories e-commerce

Meta Ads · Google Ads · E-commerce

MARKETING & ACQUISITION

D’cor Mobília Criativa

Events and furniture rental

Meta Ads · Google Ads · Website

MARKETING & ACQUISITION

Focco Visual

Audiovisual production

Instagram · LinkedIn Ads

MARKETING & ACQUISITION

CMV Simioni

Veterinary health

Google Ads · Website

MARKETING & ACQUISITION

Paraíso Vet Care

Veterinary health

Meta Ads · Google Ads · Website

MARKETING & ACQUISITION

Amarilio

Jewelry and e-commerce

Meta Ads · Google Ads · Website

MARKETING & ACQUISITION

Martinez Calçados

Fashion and footwear

Meta Ads · TikTok · Website

MARKETING & ACQUISITION

Zbrothers

Tools, machinery and equipment

Google Ads · Instagram · E-commerce

These organizations represent individual professional experience. They are not presented as Syntesi clients.

Concept showcase

What could your next brokerage website look like?

Pondera Realty is our interactive example of a real estate website. A fictional brand for exploring real design and experience decisions.

Pondera Realty · Real estate website

Explore the concept Explore website templates
Pondera Realty home page with city and ZIP search, property filters and Inter typography

INSIGHTS

Writing on product, integrations and AI in operation.

We write about evaluating agents, connecting systems, measuring acquisition and choosing what to build.

Read articles

HOW WE WORK

From diagnosis to delivery and follow-through.

  1. STEP 01

    Diagnosis

    Map goals, processes, systems, data and constraints.

  2. STEP 02

    Direction

    Agree priorities, deliverables, measurement criteria and dependencies.

  3. STEP 03

    Build

    Review demonstrations and document decisions as the agreed work progresses.

  4. STEP 04

    Launch

    Put the agreed scope into use, review failures and support the defined stabilization period.

  5. STEP 05

    Review & next steps

    Use operational data and team feedback to decide what to improve next.

CLEAR AGREEMENTS

Define the scope before building.

Agree deliverables, acceptance criteria, dependencies and owners. Follow the work through demonstrations and documented decisions.

  • 01Project scope and milestones
  • 02Acceptance criteria
  • 03Demonstration schedule
  • 04Project code delivered, subject to third-party licenses
  • 05Repository access as agreed
  • 06Stabilization period defined in the proposal
  • 07External dependencies and exclusions documented

COMMON QUESTIONS

Questions about strategy, marketing and software.

What does a business diagnostic include?

We review your goals, audience, offer, channels, processes and systems. You receive priorities, measurement criteria and a recommended first scope. The diagnostic scope and fee are agreed before it starts.

Do you provide marketing consulting?

Yes. The scope can include positioning, launch planning, CRM, paid media and creative direction. We choose channels and measures around your offer, audience and operating capacity.

What can a software project include?

A project can include diagnosis, product strategy, UX, software, integrations, measurement and launch. We define the scope around the product, its users and the outcome you need to observe.

When should we start with an MVP or custom software?

An MVP can test a product hypothesis. Custom software can serve an existing operation that needs connected systems or support for its own business rules. In either case, we start with a scope your team can validate.

How does AI fit into workflow automation?

We start with a process that has a clear goal, data and owners. Rules, permissions, observability, human review and recovery keep AI actions controlled.

Can AI agents connect WhatsApp, CRM, ERP and e-commerce?

Yes, when the systems provide APIs, webhooks or another supported integration. An agent can look up context, record interactions and perform permitted tasks, with a handoff to a person when a decision requires human judgment.

NEXT STEP

What do you need to launch or improve?

Tell us about your goals, the systems you use and where work gets stuck. We will assess fit and recommend a practical starting point.

Discuss your project