Visual direction and content
Your identity, agent profiles and local area pages, with copy and photography you approve. Choose the Pondera template as a starting point or commission a custom direction for your market.
For U.S. agents, teams & brokerages
A real estate website built around your market.
Custom websites for U.S. agents, teams and independent brokerages. Start from a considered template or a custom design, with property search, IDX integration through your approved provider and inquiries connected to your CRM.
Discuss my website Start with a website templateConcept showcase
What could your next brokerage website look like?
Pondera Realty is our interactive example of a real estate website. A fictional brand for exploring real design and experience decisions.
Pondera Realty · Real estate website
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The complete project
Brand, properties and contact in one journey.
We plan and rebuild the website around your positioning and how your team works. The proposal defines content, functionality, timing and investment.
IDX search and property pages
City and ZIP search, price and bedroom filters, and property detail pages. We integrate IDX through your approved provider, subject to MLS eligibility, feed coverage and display permissions. We confirm available search features before defining the build.
Mobile experience and CRM handoff
A clear home search on mobile, property inquiries and contact with the right agent. We connect the agreed forms to your CRM, with lead routing, notifications and consent requirements defined with your team.
Publishing and SEO foundations
Pages with content search engines can access, titles, descriptions and a technical structure. The proposal describes responsibilities and costs for the domain, hosting, maintenance and external tools.
How we start
Understand the operation first.
- 01
Get to know the brokerage
We review your brand, service area, MLS membership, IDX provider and CRM. For an existing website, we also review its content and URLs before planning the migration.
- 02
Define the project
We agree on pages, the catalog, content management and contact paths. The proposal describes deliverables, revisions, dependencies and what your team needs to provide.
- 03
Build and validate
We create the new website and validate content, navigation and functionality with your team before publishing.
IDX integration, scoped for your MLS.
We implement IDX using your authorized MLS feed or an approved IDX provider. We verify documentation, APIs, permissions and system access before committing to coverage, search features or CRM connections. MLS participation, broker approval, display rules, attribution and refresh requirements depend on your MLS and provider. Provider subscriptions, data fees and other third-party costs are listed separately in your proposal. AI capabilities are scoped as a separate service.
Explore the separate AI agent service for brokeragesLet's plan your brokerage's website.
Tell us your U.S. service area, your MLS, your IDX provider if you have one, and your CRM. We will propose the pages, search experience and integrations your business needs, with clear costs and responsibilities.
Discuss my website